![]() Sixteen plants were established locally, with national bottling and distribution facilities soon to follow. Unable to service all their districts from a single plant, Whitehead and Lupton established the franchise system for bottling the soft drink. The Atlanta plant began operation at the small, two-story Victorian building on Edgewood Avenue and College Street (now Courtland Street). He licensed bottlers in the Southeast, and eventually the Southwest and Midwest areas of the country. Lupton, organized the Dixie Coca-Cola Bottling Company Plant in Atlanta. In April 1900, Whitehead, with financial assistance from John T. Thomas acquired rights to the Northeast and West Coast. The first bottling plant of Thomas and Whitehead opened in Chattanooga during the fall of 1899, but turmoil soon split up the partnership along with the bottling rights. The agreement stated that they would buy all syrup from Candler and his company would furnish general advertising. They contracted with Candler in 1899 to assume full responsibility for bottling the soft drink from coast to coast (with the exception of Texas, Mississippi, and New England where distribution rights were being negotiated). The founders of the Coca-Cola bottling industry, however, were Benjamin F. Biedenhorn, a Vicksburg, Mississippi soda water bottler, is generally credited as being the first bottler of Coca-Cola, mixing Candler's syrup with his seltzer. During the 1890s, Coke remained almost exclusively a fountain drink with Candler supplying the syrup. A pharmacist himself, he altered the recipe slightly to assure uniformity, and in 1892 incorporated the Coca-Cola Company. Three years later, Candler bought out all other investors and controlled the soft drink syrup. Pemberton had several investors, but in 1888 because of ill health, he sold his own interest to Asa G. Joseph Jacobs, much to the delight of Jacobs' customers. He test marketed the drink at the pharmacy of Dr. Pemberton created the flavoring agent or syrup for Coca-Cola in Atlanta in 1886. Soda fountains became popular additions to apothecaries and within the next two decades, the term "soft drink" was coined for the non-alcoholic beverages. By the 1850s, Americans were enjoying these fruit-flavored effervescent drinks. It was for that reason the National Park Service has recognized the Dixie Coca-Cola Bottling Company Plant as a National Historic Landmark.Įarly in the 1800s, apothecaries began experimenting with omitting soda from artificial mineral water and adding sweeteners and flavoring agents. Historically, this structure is significant to the city, state, and nation for its early role in the eventual world-wide distribution of Coca-Cola, a soft drink which has become an integral part of the social and economic fabric of the United States. It was here that the franchise concept was first applied to the soft drink industry. The small, two-story Victorian commercial building was the site of the first Coca-Cola bottling plant in Georgia. The Dixie Coca-Cola Bottling Company Plant is located on the southeast corner of Edgewood Avenue and Courtland Street. and Edgewood AvenueĬonstructed: 1891, original architect unknownĪddition and Renovation (1988 - present): Zoning Review - Office of Buildings Contactsįronting 55.17' on the south side of Edgewood Avenue at the southeast corner of the intersection of Courtland St.Contact Zoning, Development, and Permits Staff +.Getting started with our ZD&P Services +.Zoning, Development & Permitting Services +. ![]() Comprehensive Development Plan (CDP) Quarterly Hearings.Public Meetings, Boards & Commissions +.Street Eats Atlanta: Food Truck Program.Office of Housing & Community Development.
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